![]() It’s a little bit easier to use in terms of seeing where it’s all placed on the screen, clipping, finding a good thumbnail, writing languages and sharing links. “I appreciate the fresher user experience of it. PBS NewsHour was one of the five publishers in the alpha test of LiveCut. ![]() ![]() Like SnappyTV, LiveCut helps publishers increase the distribution of their videos and directly monetize them through Twitter Amplify. Ahead of the 2019 NewFronts, Twitter touted its paid 60% more revenue to publishers in 2018 than the year prior. In 2017, Twitter made its debut at the NewFronts with a slate of live shows with partners like BuzzFeed, MLB and Cheddar. Over the past few years, Twitter has invested significantly in video and helping publishers successfully monetize it through pre-roll and mid-roll ads as well as branded content. Twitter’s hope is that the new tool - two years in the making - makes publishers’ experiences easier on Twitter and therefore incentivizes them to produce more on the platform. ![]()
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